Dentsu is one of the largest global advertising and media agency networks, headquartered in Tokyo, Japan. Part of Dentsu Group Inc., it operates across 145+ markets, serving clients in media, creative, CXM, and data-driven marketing solutions.
Global Top 5 Agency
145+ Markets
Media & Creative
Led end-to-end D2C execution for Vinamilk (web & app). Planned, set up, and optimized campaigns on Google + Meta. Built integrated performance dashboards using Adjust, GA4, and ad systems.
Drove ~5x GMV increase compared to year start with consistent month-over-month growth.
Cái Lò Nướng is a fast-growing Vietnamese artisan bakery chain in Ho Chi Minh City, known for premium handcrafted baked goods, seasonal collections, and a strong online-to-offline growth model.
F&B / Bakery
7 Stores
D2C Growth
Built full-funnel growth strategies across Meta Ads, CRM (Zalo ZNS), loyalty programs, and seasonal product launches. Applied customer segmentation (RFM) to improve retention and increase repeat purchase rate by 20%.
Scaled revenue 10x in 3 years — from small online model to a 7-store bakery chain.
VUS (Vietnam USA Society English Centers) is one of the largest English language education providers in Vietnam with 82 centers nationwide. Established in 2001, VUS serves hundreds of thousands of students across all age groups.
Education
82 Centers
English Language
Designed and implemented a complete Lead Generation system to collect, nurture, and convert. Managed 14-member team and 5-10B VND/month budgets. Collaborated with data, web dev, and CRM teams on digital transformation.
+60% qualified leads & 22x SEO traffic through technical SEO and content strategy.
Rabity is a leading Vietnamese kids fashion brand with 80+ retail stores nationwide. Known for affordable, quality children's clothing, Rabity combines offline retail strength with growing eCommerce and digital presence.
Kids Fashion
80+ Stores
Retail & eCommerce
Led end-to-end eCommerce operations including Google Ads, Social Commerce, KOL campaigns. Managed 300-500M VND/month budget for online-offline synergy strategies.
180% eCommerce revenue growth & 300% SEO traffic increase.
Mindshare is a global media agency network and part of WPP's GroupM. Operating in 116 countries, Mindshare is recognized as "Global Media Agency of the Year," specializing in media planning, buying, and performance marketing at scale.
WPP / GroupM
116 Countries
Agency of the Year
Managed major accounts: Grab, Oppo, Ford, HSBC, Sanofi, Huggies. Led 5-person team with 5-20B VND/month multichannel performance budgets. Built cross-platform dashboards for real-time reporting.
Employee of the Month for performance dashboard. Led Oppo Reno 5 campaign — Oppo became #1 Smartphone in VN (Q1).
PMAX is Vietnam's leading total performance marketing agency, helping brands scale through data-driven advertising, eCommerce enablement, and marketing technology. PMAX is a Google Premier Partner and Meta Business Partner.
Performance Agency
Google Premier Partner
Vietnam-based
Developed performance frameworks for HSBC, Manulife, and TP Bank. Researched and optimized new performance models for PMAX's Innovation projects.
Boosted performance efficiency by 15% across major client frameworks.
